Project marketing solutions

Innovative marketing strategies through disruptive technology.

At ANAROCK, we offer a wide array of residential services for our developer partner which are supported by our exhaustive and result oriented Research Team and robust In-house Technology.

Our integrated model serves all facets of residential real estate sector. We execute each project with meticulous detail and planning, along with rigorous research on the market and complete dedication.

With our pioneering Mandate Model, we have successfully delivered 100+ mandates, achieving 1000+ apartments sale every month, thus realizing sale value of USD 1.8 Bn in FY 2017-18.

Core functions

Project Feasibility Study
  • 01Project Understanding
  • 02Micromarket Analysis
  • 03Competition Analysis
Sales Strategy
  • 01Pricing
  • 02Inventory Management
  • 03Channel Partner Activation
  • 04Consumer Offer Proposition
  • 05Domestic & International Cross Selling
Go-to Market Strategy
  • 01Communication Strategy
  • 02Campaign Planning
  • 03Buyer Sourcing
  • 04Campaign Dimensioning
Affiliation Strategy
  • 01Loyalty
  • 02Referrals
  • 03Focussed Targeting
Transaction Management
  • 01Technology Platform
  • 02Site Digitisation
  • 03Call Centre
  • 04Onsite Mobilisation
  • 05Face to Face Meetings
  • 06Site Visit
  • 07Final Transaction Closure with Developer

Industry Patronage

BOMAN IRANIChairman & Managing Director | Rustomjee Group

It is my privilege and pleasure to write about my friend who I have known for over a decade and some more. He is my "go to" guy for issues concerning our Real Estate Business. His energy and ability to continuously learn has made him an expert and a relevant force in the Indian Landscape for our Industry. I have no doubt in my mind that ANAROCK will reach great heights and create many a mile stone under his leadership. My comments are only a glimpse into the extra-ordinarily, committed and ethical person that is Anuj Puri.

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