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Title

Google Adwords (SEM)

Location

Mumbai MMR

Job Summary

Looking for someone to manage digital marketing. He/she will be responsible for Adwords & Bing campaign set up, optimization and de-bugging.

Relevant Experience

2 years to 3 years in SEM. Digital Agency Experience will be preferred.

Education

Graduate in any stream (Mandatory)

Key Responsibilities

  • Responsible for Adwords & Bing campaign set up, optimization and de-bugging.
  • Launch campaigns, verify ad copies and optimize ads for the desired target
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize ad copies and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyse competitor advertising links.

Functional Skills

  • Team player
  • Industry understanding
  • A mix of creativity and analytical abilities

Behaviour Skills

  • Ethical and honest
  • Takes ownership
  • Attention to detail
  • Energetic and positive

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